Customization And Personalization Through Emarketing Marketing Essay

Customization And Personalization Through Emarketing Marketing Essay The most current and relevant literature on e-marketing is examined and the relevant areas disused in various literature which has connection with the objective of the business project are explored in this chapter. E-business and e-commerce are modern form of business which is performed in a technologically advanced business environment. The e-business is termed as the application of information technology for internal business process as well as activities in which a company engages during commercial activity. These activities can include functional activities such as finance, marketing, human resources management and operations (Philips, 2003). Ecommerce is the use of Information and communication technology to enable external activities and relationship with individuals, groups and other businesses (Laudon and Traver, 2002).Due to the growth in electronic media for business functions , the way of interaction between the supplier, distributor, seller and customer has become changed and more enhanced. E-commerce channels allow businesses to get to the customer faster, with more velocity, and more value (Budhwani, 2001) E-Marketing E-marketing is a process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties (Mohammed et al, 2001). Strauss et al (2003) suggest that e-marketing covers a wide range of IT related applications with three main aims: Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation and positioning strategies; more efficiently planning and executing the conception, distribution, promotion and pricing of goods, services and ideas; creating exchanges that satisfy individual consumer and organisational customers objectives. Business is mainly based on exchange process; e-marketing has the ability to be beneficial for all the people who involve in the business. Mainly organization has realised this and started to refocus their marketing strategy using e-marketing. E-Marketing versus Traditional Marketing As number of individuals spending their time on internet is increasing rapidly, e-marketing is growing as a powerful marketing tool. Due to advancement and utilisation of technology in Internet has grown rapidly, thereby e-marketing gained more attention by most of the firms and due to this the traditional marketing methods loses its value. The traditional marketing channels like as television, print media, and radio are becoming less popular. The traditional media are competing with the electronic media for seeking customer attention but the Internet and appear to be gaining over the other media. On implementing E-Marketing a company can reach its customer directly through website, e-mail, social networking sites and various other means. E-Marketing is cost effective and also gains lot of attention of the customer. These factors make E-Marketing to overlap the traditional marketing. The Internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the Internet and the convenience for customers. With the Internet marketers can reach out to a broad customer base, locate target customers, identify their needs and communicate with them at a relatively low cost. The Internet provides an opportunity for market testing and optimization. Increasing digitalization will make it progressively easier to experimentally alter particular aspects of a business and quickly observe how customers respond (Wyner, 2000) Benefits of e-marketing E-marketing has several benefits which can be capitalised by the organisation to gain competitive advantages; those benefits are listed below, The web allows non-linear communication in which there is free flow and exchange of information, and there is a potential for two-way communication between a business and its audiences in different contexts on a one to one basis, and a many-to-many basis. The many-to-many model involves communication between customers (Hoffman and Novak, 1995). E-marketing can increase an organisations geographic coverage beyond its traditional operating area. E-marketing will also make the organisation to have a global presence and a wider reach. New market and new customers can be obtained by the company, if the e-marketing is utilised effectively. Moreover e-marketing provides a cheap way of communicating with customers and the business transactions can also be cared out in low cost. A website can be used as a powerful business tool for carrying out sales and services all day providing greater convenience for the customer. Besides that e-marketing can be used for an online sales promotion and provide targeted offers and special privileges to the customer. E-Marketing is fast and flexible communication tool and helps to fulfil the customer retention objective of the company. The internet provides rich sources of marketing data for the marketers, which can be used for decision-making purposes. Additionally e-marketing research supported with appropriate software and technology provides a good data analysis to streamline the process of research. Similarly e-marketing help to improve the brand name and provides a better platform for development of the brand presence. The purpose of branding is to facilitate the organisations task of getting and maintaining a loyal customer base in a cost-effective manner to achieve the highest possible return on investment (De Chernatony and McDonald, 1998, p.17) E-marketing problems There are also few problems with e-marketing that marketers must understand and respond to. Those are outlined below: A companys marketing environment consists of the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful transactions with its target customers. The marketing environment offers both threats and opportunities (Kotler et al, 2001) The major problem of e-marketing is lack of trust among the online users to make transactions with unknown traders and the customers resistance to change, mainly older and disadvantage people. Next big problem is customers concerns over privacy issues such as spam and unwanted marketing communication. Rising network security doubts over fraud and hacking cause huge setback for e-marketing. Moreover the technology gap between the organization and customer is a disadvantage. There are also difficulties and social impacts in cross-broader trading using electronic media. Customization and Personalization through E-marketing The e-marketing provides customization and personalization benefits to both firm and the customer. Customisation refers to more personalised products availability and tailored communication. The Internet marketing environment offers extensive customization and personalization opportunities. The evolution from marketing on the averages to marketing on the differences is a very prominent theme and a major advantage of the Web market compared to real environments (Reitman, 1994). Customization provides the ability to the customer to order product uniquely as per their need and specification. This helps the firms to know more about the individual customer, so that the offers and communications can be tailored as per the behaviour of the customer. This provides a great competitive advantage. E-marketing and Customer Focus The customer focus is very essential for any business organisation and marketing activities are will be build to achieve high levels of customer satisfaction. Customer loyalty is emerged from satisfaction and from loyalty come more profitability and sales. The customer is the key element for all business but the e-marketing make customer even more powerful. Due the technology advancement customers are more demanding with search engines, more substitute product availability and multi-channel user friendly technology. Customer makes up the online communities of an organisation. Consumer behaviour growing to be more complex. But e-marketing coupled with emerging technologies enables more precise segmentation and targeting of customer. E-marketing helps to implement personalised offering to each customer, this done by obtaining permission and sends offers to target customer. The interactive nature of internet allows getting quicker customer feedback. These factors of e-marketing helps fi rms to remain customer focused.

Demanding Creativity: A Production-Oriented Approach to Teaching the Comedia :: Essays Papers

Demanding Creativity: A Production-Oriented Approach to Teaching the Comedia For a growing number of people in the twentieth century United States, the phrase "twenty-first century" evokes the current prominence and future promise of information-age technology. The wonders of e-mail, Web browsing, and "wired" classrooms have descended upon all of us, and these developments have made lasting contributions to the way we think, organize our time, plan our activities, and interact with other people.1 With each passing year, more and more groups and individuals embrace computer technology—most notably, the Internet—for personal and professional purposes, and teachers, scholars, schools, and institutes seem to be at the forefront of this movement. In general, this trend remains in an incipient stage, as the mystique of the Internet has not fully given way to the established use of it, and as profound socio-economic disparities within our society keep the promise and implementation of any computer-based activity out of the reach of some educators and m any students.2 Even in the colleges, universities, and privileged school districts where the technological revolution has been solidly institutionalized for teaching and research purposes, there exist among today’s students—Don Tapscott’s "Net Generation" or "N-Gen"—significant disparities in interest and familiarity with the medium that defines them.3 The twenty first century as a special moment in the history of the technologizing of society may indeed be overstated, but it is certain that Internet technology exercises a direct influence on select aspects of our society, and this phenomenon has affected and continues to affect the people and institutions of society that have remained at the margins of technologization.4 In particular, the process of creation and consumption of Internet technology in certain circles of United States society has emerged from and reinforced an image culture established during this century by the mass popularity of blockbuster cinema and broadcast television.5 The predominantly visual nature of information, ideas, and epistemology of cinema and television has defined image culture in the United States, and image culture, in turn, has transformed and marginalized the primarily verbal nature of information, ideas, and epistemology of print culture. As image culture has established itself in our society, there has been no lack of cultural historians who have taken to print in order to lament the demise of print culture. Neil Postman argues in Amusing Ourselves to Death that this century’s triumph of television over books has weakened the quality of public discourse and thus has rendered education ineffectual.

Why It Is Important to Develop Sustainable Cities?

Why it is important to develop sustainable cities? With the rapid development of urbanization, there are an increasing number of serious problems emerging all over the world, especially in some developing countries. Therefore, if we want to live a sustainable life without destroying the natural resources and wildlife, some effective and feasible sustainable development policies must be taken step by step from now on. Firstly, too many people move from rural areas to urban areas, along with the high growth rate and the low death rate in the cities, which has led to space and housing shortages.There is no enough room for such a large amount people living in the cities, so poor housing conditions, such as squatter settlements and shanty towns are unavoidable. Such poorly constructive and unplanned shacks are usually lack of running water, electricity and sewage systems. Additional, people who live in the slums cannot afford to good quality education, healthcare and social services. To s olve the housing problems, one way is to improve the infrastructure and boost the employment opportunities in rural areas to inspire people to move back to countryside.Another solution is to build â€Å"satellite New Towns† and â€Å"New Territories† near the cities to disperse overcrowded people, like Hong Kong where it has made process on building the high-rise blocks of flats in new settlements. Secondly, the severe pollution problems are more obvious in the cities than those in the countryside. Because of the emission of cars and chemical factories, air pollution has become the biggest challenge for most city governors.It is essential to follow sustainable development policies, such as encouraging mass transit and building fast and efficient transport systems to find alternatives to cars. At the same time, regulations and laws are critical methods to fine or even close badly polluting factories and workshops but encourage environmental-friendly production activitie s. Lastly, there is continuous big concern on exhausting of non-renewable energy resources, i. e. oil, wood, gasoline and minerals. If we overuse and overexploit such energy resources blindly, how can our next generation live?So it is an urgent issue for human beings to discover and make good use of locally available renewable energy (solar, wind and biogas etc. ), which are clean and unlimited, but it will have so many limiting factors to make use of them, like technical financial restrictions. Overall, apparently, practical and feasible sustainable development policies are able to address most problems which come across in the process of human society developing. Therefore, it is vital and necessary to make more and more sustainable policies to keep the pace of urbanization. Word count: 418 words

Medieval Life essays

Medieval Life essays The Middle Ages was a period in Western European history that followed the collapse of the Roman Empire between the 4th and 5th centuries and lasted up into the 15th century. Medieval Europe was far from unified. It was a large area split into small, culturally diverse units that were never totally in control by any one authority. With the collapse of the Roman Empire, Christianity became the backbone of Western civilization. The papacy gradually gained secular authority and monastic communities, generally under the Rule of St. Benedict, flourished during this time period. By the 8th century, culture centered on Christianity had been established. Feudalism, with the manorial system as its backbone, became the typical social and political organization of Europe. The new framework gained stability from the 11th century, as the invaders became Christian and settled and as prosperity was created by agricultural innovations, increasing productivity, and population expansion. As Eu rope entered the period known as the High Middle Ages, the church became the widespread and unifying institution. Strong popes, especially Gregory VII, worked for a renewed Europe guided by a centralized church, a goal which evolved under Innocent III. The church was weakened by internal conflicts as well as by quarrels between church and state. Finally, the great medieval unity of Christianity was shattered by the religious theories that culminated in the Protestant Reformation. The transition from the Greco-Roman world to the medieval world was a sharp break from the ancient past which preceded it. More specifically, the church and state were never separate entities during ancient times. Also, in terms of economics, the economy that was created in Greece and Rome centered on agriculture saw little change during the transition into the Middle Ages. Indeed, Europe during the Middle Ages took a sharp break from the tradition and legacy that was formed...

Take the shot Essays - Free Essays, Term Papers, Research Papers

Take the shot Essays - Free Essays, Term Papers, Research Papers Connor Johnson Mr. Pollard Creative Writing P. 6 11/12/15 Take the shot Pan through a desert, hearing the wind. It picks up the dust and that swirls around the sky. Throughout the panning, you hear the static of a radio comms system, and inaudible talking coming through it. The camera slows and stops as it starts to pan past a pair of old worn combat boots. The camera pans up, slowly revealing a person, with the physique of a man, wearing Middle Eastern civilian clothing lying on the ground. The scarf he wears flaps a bit in the breeze, as well as his brown, unkempt hair. The camera keeps panning up, and you see hes holding a rifle. An American rifle. Anthony Command this is Apollo do you read me HQ Apollo this is command. We hear you loud and clear Anthony Im in position, ready to receive target. HQ Alright were transmitting data to you as we speak Letting out a small chuckle, and shifting his body Anthony Maybe next time can you give me a position a bit closer? Its hot as balls out here and Im tired as fuck. The men at HQ laugh audibly through the comms HQ Well think about it alright? Anthony Sounds good to me HQ Oh hey by the way Maggie called. She made us promise you wed tell you before the mis Anthony Spit it out already man whatd she say. HQ Its a girl and her name is Ashley. Theyre both healthy and fine. Congrats Tony. Anthony Well way to go now all al-Qaeda knows who I am. But thanks it means a lot. Tony flips his hand so the camera can see two names tattooed on his wrist. Maggie and Ashley it reads. Camera pans to the side of his head, as he smiles sadly. His thoughts are brought back by a faint beeping coming from his small computer. He looks down and it shows a young girl picture. Anthony Sir I think you made a mistake. This isnt a target, its a little girl HQ Exactly theyre getting craftier. Weve received Intel that she is going to detonate inside the bazaar. Take her out before she gets there. Anthony Sir, I cant do that. We dont know for a fact that shes carrying weapons, or even that shes with the extremists HQ Apollo this is a direct order, do not disobey Anthony Fuck off Anthony clicks off his comms and the camera zooms forward like hes looking through his scope. Camera strafes back and forth like he is searched, and then quickly focusses in on a small girl skipping along between some houses. About a house back, there are some larger men following. Anthony I have eyes on the target she looks harm Fuckin hell Anthony clicks the comms back on HQ Dont you ever do that again do you he Anthony Will all due respect sir. Shut the hell up. I have eyes on the girl. She looks harmless, but I see some bigger hostiles behind her HQ You will be reprimanded for this soldier, but take the shot. Take the shot now. Anthony You think this is all a game. Just a fucking game. Well theres lives at stake here. People, actual people that you cant just wipe off the map. They arent just dots on a map, they have families. Brothers and sisters. This girl has a mother and a father you know. Do you have kids sir? ` No, I dont, but I dont see how that appl Anthony Shut up dammit. I do have a kid. A girl as a matter of fact. Her name is Ashley HQ I know Anthony Did? I say you could talk? HQ Silence Anthony gets up and starts to take apart his rifle. He pulls out his binoculars and looks down at the girl. She skips to a house and two parents come out and hug her. Anthony Are you seeing this command? You wanted me to kill this girl in front of her house in front of her family, and you dont even say sorry? HQ We can debrief once you get back to base. Anthony I dont think we will. Im done. Im out. HQ Dont think you can leave like this. We wil jail you. What do you thnk your wife wil say. You have a kid tothink about. Anthony Do you think I give a fuck right now? Anthony clicks off the comms, pulls up his scarf pics up his rifle and walks away

Computer applications Essay Example | Topics and Well Written Essays - 750 words

Computer applications - Essay Example The use of computerized physician order entry will make it able for comparison of orders against recommended standards while also conducting a background check on other patient’s health conditions like allergies and the various conditions that could arise from the use of the medication. The four methods for ensuring physical security of health information include having facility access controls, regulating workstation use, workstation security and device and media controls. Facility access controls includes the policies and the procedures limiting physical access to information systems and the facilities an entity houses its electronic information systems and only allowing properly authorized access. Workstation use involves putting in place standards that specify the proper functions to be performed the electronic devices of the entity which might include laptops or desktop computers which should ensure that inappropriate use is not allowed to limit instances of risks like virus attacks. Workstation security on the other hand deals with physical protection from unauthorized users by restriction of physical access to workstations through the use of secured locations with access for only authorized personnel. Device and media controls regulates the receipt and the r emoval of hardware and electronic media within and without the facility and general handling of protected health information. Some of the strengths of potential of future technologies as described in the video The Future of Healthcare: Artificial Intelligence & Clinical Support System include the ability of the medical artificial intelligence to perform diagnosis while also having the capabilities of making therapy recommendations. Additionally, artificial intelligence programs are synchronized with symbolic models of disease entities with their relationship to different patient factors and clinical manifestations which improves the accuracy of the

EXPENDITURE ON MOBILE PHONES Essay Example | Topics and Well Written Essays - 1500 words

EXPENDITURE ON MOBILE PHONES - Essay Example rates and tariff. The behavioural pattern is more obvious in groups of consumers than in individual consumers. The mobile phone market is expected to grow by 2% in retail volume compared to its review period which witnessed a 40% growth in the earlier period. Owing to the already high penetration rate of mobile phones in the household sector which accounts for 261% in 2013, the future CAGR of the mobile phone market is expected to remain low. Australia experienced a high penetration rate in mobile phone usage. The household penetration of mobile phones grew owing to the rise of smart phones. Consumers in Australia had the tendency to retain the old phones for spare use. This also led to the high penetration rate of mobile phone usage. This trend was observed more in case of simple mobile phones, but in case of smart phones the scenario was different. Smart phones were evolving at a high rate and consumers were less inclined to retain it for spare use as it failed to match the superior performance and feature of the new smart phones. This led to the drop in the penetration rate of smart phone in the Australian market. The penetration rate dropped from 86% in 2010 to 33% in 2013. Samsung retained its leader position in the smart phone market in Australia with more than 32% retail market share. 1 The smart phone market in US has shown significant growth owing to the existence of low value contracts of older models of smart phones. The total shipping value in units for smart phones accounted for 134 million units in 2014. It witnessed an annual growth rate of 9% in the smart phone market in 2013 and an absolute growth rate of 37% from 2008 to 2013. The smart phone industry in US has observed the shift more in case of low priced phones than high value phones. The key focus was on volume and not on value. This was mainly observed when retailers in US offered smart phones for a contract of less than $200 for two years. The older version of the