Business strategy- OSIM international Ltd - 3823 Words

Executive Summary This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the companys implementation of the strategies is discussed. Further, it includes the observation and identification of past and current trends of the company and on the other hand predictions and assumptions of future prospects are analysed. Lastly, in accordance to the case study analysis, a few recommendations are provided. Table of Contents†¦show more content†¦(‘‘DEMI’’) and Red Time Trading Ltd (‘‘RT’’). The three suppliers provide 71% (approx.) of the materials for the equipment manufacturing. In failure to do so, the company will suffer unexpected losses and disruption (OCBC, 2000). There are high levels of substitutes for these products. The cost of transferring to other major health and lifestyle firm is relatively low. There are number of players in the global market which makes the substitution level high. With the notable player like OTO and Ogawa, where their products prices are much lower than OSIMs products might attract the lower-income household. The healthcare products have a continuous change and a need for adaption. The customers are aware of the OSIM-like products offered by other firms. Therefore the bargaining power of customers is relatively high. This industry has a stiff and aggressive competition, as there are competitors such as OTO, Ogawa and Panasonic. OSIM’s competitive position is an attractive industry with a high potential for above-average returns. In addition, OSIMs turbulence model in this industry is complexity because they produce many types of products, which are launched in many markets in Asian countries. Customers are range from young working adults to elderly. Hence the degree of interconnectedness is moderately complex environment with different culture in many countries (OSIM, 2012). In summary, strengths of OSIM are large network of outlets featuring diverse range ofShow MoreRelatedOsim2084 Words   |  9 Pages 5. Recommendations Page 7 6. Conclusions Page 7 7. Referencing Page 8 Introduction OSIM the well establish Asia healthy life style brand, originated from Singapore. OSIM was founded by Dr Ron Sim Chye Hock in November 1980. Initially derive from R Sim Trading which deal mainly with household appliance. Dr Ron Sim Chye Hock later founded OSIM and eventually changes his focus to creating healthy life style products since he felt a great market potential in homeRead MoreCourts Strategy2773 Words   |  12 Pages1. Business Overview Courts PLC began expanding in the 1960s and had outlets in more than 9 countries. Courts was first established in Singapore in 1974 and in Malaysia 13 years later. In the early 2000s we saw the bankruptcy of Courts PLC where subsidiaries were sold to investors to repay the debts. Courts Asia Limited (Courts) was later independently formed and it is now a leading retailer in Southeast Asia for Furniture, Electrical Appliances and IT Products. Courts Asia is predominantly